I’m still delving into infographics, and studying the best ways to convey different kinds of information in an infographic. Magazines have been using infographics for years to convey statistical information in a lively and interesting way. The National Geographic magazine is a master of this. Infographics are also becoming common place on the web for the same reason.
I’m now looking into ways to use infographics to convey technical information to my readers at work, using the article “The 100 Best Infographics” from http://www.creativebloq.com/. Turns out there are several infographic subsets, each with a particular focus.
This subset has to do with the visual representation of data – especially conveying analysis of large data sets. Data visualization looks for trends and patterns, and looks for ways to depict this in an interesting way to make the information accessible. Take a look at “Battle of the Bonds (Kisses, Cocktail, Kills, Cars & Cash)”. Here, Go Show Plates portrays key statistics in an interesting and exciting way: http://www.gbshowplates.co.uk/battle-of-the-bonds-infographic/.
Statistics shown in an interesting way
This subset has to do with displaying information efficiently and effectively. The format may be flowcharts, timelines, organizational charts, instructional diagrams, and cartography. The goal is to communicate the message as clearly and universally as possible. In this example, Jing Zhang shows how the digital camera in your cell phone works: https://www.behance.net/gallery/Imaginary-Factory/8067551.
Procedure using graphics and few words
This subset has to do with conveying editorial information. The method has been used for years, traditionally using bars, lines, and pictures to convey information. But new methods are being explored, especially for use on the web. This animated infographic by Jessica Draws for China Blueprint Online presents key statistics, and asks a challenging question to those wanting to do business with China: https://youtu.be/X92RKBE-KVY.
The term “infographics” is a general term, with some subtleties. Data visualization, information design, and editorial graphics are infographic subtypes, for conveying specific types of information.